Work / websites
FDA Medical Device Marketing Platform
A regulatory-compliant marketing website for a medical device company pursuing FDA 510(k) clearance, with structured data markup, audience segmentation, and investigational disclaimers.
Whattheyfaced.
Lubecision is developing a phospholipid anti-stick solution for electrosurgical and da Vinci robotic instrument tips — a medical device category that requires careful regulatory positioning. The website needed to present product information and clinical evidence while maintaining strict compliance with FDA regulations for investigational devices not yet cleared for market.
The platform also needed to serve two distinct audiences — surgeons evaluating the technology for clinical use, and procurement teams evaluating it for institutional purchase — with tailored messaging and conversion paths for each.
Howitshipped.
We built an 8+ page platform with schema.org structured data (MedicalDevice type) embedded throughout for search engine comprehension. Audience segmentation drives the information architecture — dedicated pathways for surgeons (clinical evidence, AORN surgical-energy-safety guidance) and procurement teams (specifications, institutional pricing) with distinct CTAs.
Regulatory compliance is woven into every page — investigational device disclaimers, FDA non-approval statements, and proper handling of market data (2.7M+ da Vinci procedures in 2024, 17% annual growth, 7,500+ systems worldwide). The design balances clinical authority with accessibility, using a deep navy palette and clean typography that builds institutional trust.
Stampedonthebuildlog.
0M+
Market Procedures
da Vinci procedures in 2024 alone
0
Buyer Personas
Surgeons and procurement paths
0+
Pages Shipped
Product, science, compliance, legal
0(k)
FDA Pathway
Regulatory-compliant positioning
Live,notmocked.
Yournumbersgohere.
Every figure above is measured on a live system. One call gets you the written plan for yours.